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Shari Cooper

Shari Cooper serves as the FSPS Director of Communications.  She oversees the Communications Department and serves as the district’s primary point of contact for the news media.  She manages public records requests and manages crisis communications for the district.  Shari’s experience includes over 25 years of communications work within the fields of journalism, filmmaking, marketing, and community planning & development.  

Shari finds professional reward in being part of an organization that plays a vital role in educating and nurturing young people. She uses her creative and technical skills to help tell the stories of the district’s students and staff.  

In her previous role as the PR and Communications Manager at the City of Fort Smith, AR - Shari developed a comprehensive communications plan that included the elevation of the city's brand, the design of a citizen-centric website, and the deployment of a new communications platform to increase awareness.  To improve citizen engagement, she successfully increased the following of the City’s Facebook page to become the top-ranked City FB page in the State of Arkansas.

Prior to moving to Arkansas, Shari lived in California.  While working for cities like the City of Napa and the City of Thousand Oaks, she utilized her background in marketing and communications to promote tourism and enhance economic development.  As the Executive Director of an economic development organization in Oklahoma, she broke distribution records at the state tourism office for her work on her organization’s tourism and marketing collateral. During this time, she served on the Governor’s Economic Development Marketing Team and earned several awards, including the “Excellence in Economic Development Award” from the International Economic Development Council.  

Shari spent several years of her life on the East Coast, where she authored various community plans, worked on site-specific design projects, and managed various urban planning projects.  Earlier in her career, she worked as a photojournalist for several television news stations and spent a year in Hollywood, CA working in film production. 

She holds various professional certifications in Adobe, Lean Six Sigma, and FEMA. A native Oklahoman, Shari attended The University of Oklahoma and obtained a Bachelor of Arts dual degree in Journalism and English Literature and a Master's degree in Regional and City Planning.  

Learn more about Shari on LinkedIn.

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Addie Reith

Addie Reith joined the district’s Communication Team in 2018 as a Communications Specialist.  In this role, she manages the Superintendent’s Star program and monthly board recognitions. 

Addie uses her diverse skillset by writing press releases and developing content for the district’s website and social media platforms.  She plays a vital role on the Communications team, often serving as the “go-to” resource for the district’s internal stakeholders. If Addie is asked about something and doesn’t know the answer, she will employ her strong research skills and technical abilities to deliver that answer.  

Addie is inclusive at heart and believes in making a difference in our district offices and on our campuses through the work she does every day. Her favorite thing about working in the district is being able to visit schools and seeing students across the district excel.

Earlier, her role at the district included work with Community Partnerships and the district’s Foundation, where she helped with scholarships for students and grants for teachers. While working with the district’s Partners in Education, she gained relationship-building skills and community exposure. 

Addie supplements her educational growth in school communications through active membership with the National School Public Relations Association (NPSPRA) and ArkaNSPRA.

She is a Fort Smith native and a graduate of Northside High School.  In 2018, she graduated from the University of Arkansas-Fort Smith with a Bachelor’s degree in Rhetoric and Writing and a Minor in Media Communications. Learn more about Addie on LinkedIn.

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Brianna Hunter

Brianna Hunter recently joined the FSPS Communications Team as a Communications Specialist. She looks forward to collaborating with the team to tackle impactful projects and achieve shared success. 

Previously, Brianna worked as the Creative Director for Chamber Fayetteville. In her role at the Chamber, she designed and built a new, streamlined, easy-to-use website and oversaw the company’s digital media. Using her photography and videography skills, Brianna shot and edited photos and videos for events and marketing efforts. She also managed social media platforms and designed marketing content, event and membership graphics, and informational documents for Chamber Fayetteville and its affiliated brands.

Brianna earned a Bachelor’s degree from the University of Arkansas with a major in Marketing. During her undergraduate studies, she participated in the Walton College Honors Program. As part of her Honors College studies, Brianna undertook a thesis research project titled “Public Perception of Foster Care in the State of Arkansas.” Combining her passions for marketing and children in foster care, Brianna collected and analyzed data about the general public’s attitudes towards foster children, foster parents, and the foster system as a whole. She then identified barriers preventing people from getting involved and made recommendations for addressing those barriers. Brianna was awarded a State Undergraduate Research Fellowship (SURF) Grant to execute her research. 

Brianna is a devoted wife and mother. In her spare time, she enjoys houseplants, DIY projects, and baking.